moments matter

At Plan Experiential, we believe that unforgettable experiences are the heart of every great brand story. As the industry evolves and brands of all sizes seek to create meaningful, thoughtfully crafted moments, our passion lies in bringing these visions to life—transforming audiences into true brand ambassadors.

With over 20 years of expertise, our team thrives on the dynamic exchange between brands and their audiences, companies and their clients, and creative teams and their communities. We specialize in immersive environments that spark excitement, foster connection, and leave lasting impressions—whether at large-scale activations, live events, virtual productions, or hybrid experiences.

Our journey has taken us from hands-on technical production to creative strategy, giving us a unique perspective on every aspect of event execution. We’ve built strong relationships with leading brands, agencies, and vendors, and our experience spans electrical, lighting, camera, video, rigging, and scenic departments. This depth of knowledge allows us to turn technical and budget realities into creative possibilities, always aiming to “wow” our audiences and deliver results that resonate.

Every project is a collaboration, and we pride ourselves on our ability to work seamlessly with in-house teams, creative partners, and stakeholders. Our goal is simple: to create wildly engaging, multi-sensory experiences that audiences can see, hear, and interact with—while ensuring every detail aligns with your brand’s vision and objectives.

Based in San Francisco (with hubs in Los Angeles, New York, Miami, and Sevilla), Plan Experiential is led by Rafael Cubela. We invite you to explore our work and connect with us to discover how we can help elevate your next event or brand experience.

We look forward to collaborating with you and bringing your next experience to life.