Case Study: CELINE L.A. Runway Experience
Project Overview
Client: CELINE Luxury Fashion House
Location: The Wiltern Theatre, Los Angeles
Event: Exclusive U.S. Runway Show by Hedi Slimane
Audience: Hollywood elite, global fashion press, international guests
Highlights: Live performances by Iggy Pop, The Strokes, and Interpol
Project Objectives
Deliver an unforgettable U.S. showcase for CELINE's Winter collection.
Seamlessly merge creative, technical, and production workflows post-pandemic.
Capture international media attention and elevate brand presence through experiential innovation.
Our Approach
1. Strategic Planning & Technical Leadership
Collaborated with international partners to align vision and execution.
Provided technical supervision from concept to on-site production.
Integrated creative and technical workflows to streamline decision-making and delivery.
2. End-to-End Production Management
Managed complex logistics for artist performances and runway transitions.
Led a cross-functional team: AV design, experiential, staffing, and brand marketing.
Supported COVID-responsive measures for attendee safety and compliance.
3. Hybrid and Digital Integration
Broadcast production enabled global reach to audiences unable to attend in person.
Interactive digital installations amplified guest engagement and extended brand reach.
Deployed mobile app features to enrich the live and virtual guest experience.
4. Sustainability & Accessibility
Leveraged energy-efficient AV and lighting technologies.
Digitized guest materials to minimize print waste.
Focused on efficient transportation of goods and personnel to reduce carbon impact.
Key Results (Metrics/Outcomes)
Attendance: 800+ live (Hollywood, global press)
Global Coverage: Featured in Variety, Vogue, Rolling Stone
Social Media Engagement: 20M+ impressions during event week
Hybrid/Virtual Reach: Over 75 countries attended remotely
Waste Reduction: 40% lower print collateral vs. prior year
Guest Satisfaction: 95% post-event positive feedback
What Differentiated This Project
Seamless Integration: Orchestrated creative, technical, and logistical layers for a smooth, premium experience.
Data-Driven Enhancements: Live analytics tracked guest interactions and operational milestones, informing on-the-fly decisions.
Hybrid Innovation: Combined on-site glamour with virtual access, extending CELINE’s reach and reinforcing prestige.
Sustainability Leadership: Demonstrably reduced environmental impact, aligning with emerging industry expectations.
Lessons Learned & Recommendations
Early technical alignment with creative ambitions streamlines on-site execution.
Digital integration (streaming, interactive media) is vital for maximizing experiential reach.
Sustainable practices not only improve public image but create cost efficiencies.
Real-time analytics empower agile responses to client and guest needs.
FAQs
Q: What services did Plan Experiential provide for the CELINE L.A. show?
A: We led technical production, experience design, AV specification, staffing, and digital innovation, supporting the onsite and virtual event experiences.
Q: How did Plan Experiential ensure a seamless event?
A: By aligning with international partners, managing logistics end-to-end, and implementing both in-person and digital engagement strategies.
Q: Was the event accessible to a wider audience?
A: Yes, a hybrid approach expanded access via live streaming, a custom event app, and interactive digital elements.
The CELINE L.A. experience set a new bar for luxury event production—uniting technical excellence, creative vision, and sustainability to deliver lasting impact for brand, guests, and global media audiences. By embracing hybrid formats, data-driven insights, and sustainable solutions, Plan Experiential continues to deliver value that differentiates clients in the competitive world of experiential marketing.
